Based in Rochester NY, Pina Express provides a high quality and well executed frozen dim sum experience for young adults, new parents, and anyone else looking for a reliably impressive meal at home.
Social Media Management
Pina Express focuses on frozen dim sum. Since their product is frozen when it is sold, the imagery on their website and social media is essential.
Food is a sensory experience. For Pina Express, we focus on creating fun and tactile video content that is so good you can almost taste it!
Bright + colorful is the name of the game! Inspired by Rico's childhood as well as their daughter, Rico and Rachel of Pina Express aim to create a fun and accessible product. We communicate this to their customers when planning and posting on social media.
Since Pina Express has limited retail hours, they rely on their website as their main sales platform. We helped them create a site that is not only functional but also fun and informative.