>> Wild Things, a synth-pop outfit with a tinge of rock, has just come out with a brand new EP entitled All The Bars Here Are Turning Off Their Lights. You can take a track like Against the Wall that might follow a familiar structure, but you can’t deny that it’s an incredibly catchy song. The lyrics don’t disappoint either. When we talked to the group a few weeks ago just before their EP dropped, lead singer Ben Cain had this to say about how they approach songwriting. “I like our songs to have a balance between content and sound. Some of our songs like Against the Wall are just playful but a track like Killing the Kids has a lot more content in it’s lyrics.” Killing the Kids trades the melody between vocals and synth-keys to create yet another instant stuck-in-your-head single. It’s a common theme throughout their music and in my opinion, this particular sound is becoming a large influence on the entire scene in Western New York.
While Western New York’s synth-pop scene has taken off in the past few years, the group has still found themselves on some less than ideal line-ups. “We did a show with a Christian screamo band once and all the people who came to that show were there for that band so we had to win the crowd over but I’d say that now, we’ve got a good enough relationship with promoters that we’ve been able to fill in for the growing genre here in Buffalo.” With bands like Humble Braggers, Joywave, and Kopps (two of which we covered in our first issue) quickly gaining mass appeal here, as well as around the world in the case of Joywave. Expect a large swath of this sound to come out in the next few years. Of course, this can have pitfalls.
With the ability for bands to rapidly release music now thanks to online streaming services and pay-what-you-feel sites, Wild Things feels that there can be a cannibalization aspect to the point where music sales just aren’t a factor for them. Cain had this to say, “I think technology is more positive than negative but it’s a double-edged sword. It gives you an avenue to do something but it’s such a wide avenue that there’s so many people doing it. There can be an over-saturation.” To cap that off, Jeff Crawford, the band’s drummer, continued, “With the easy access, sometimes it doesn’t give people the motivation to stay active with local shows and there’s a difference between the fan pre-internet and the fan of today.” It’s a contentious state that the music industry is in at the moment and it’s especially impacting bands at the local level. It’s why there’s a backlash against internet sales now and a move to tapes, a cheaper alternative to vinyl which can take 9 months just to press thanks to backed up record plants. To paraphrase what the owner of Dadstache Records, JT, said during an interview, a label can put out 30 tapes in a year with the budget that would only allow them to release one album on vinyl in that same span of time. While Wild Things is only sticking to digital now, eventually they would like to push into physical sales.
The band is growing its fan base rapidly and they’re certainly something to look out for in the future. You can find their new EP All The Bars Here Are Turning Off Their Lights on most online streaming platforms like Apple Music, Spotify and Google Music. You also contribute to their new Kickstarter which is quickly approaching it’s goal of $1,500. <<