Music Video Premier: Ryan Sutherland - Jimmy Tequila

Ryan Sutherland's album 'Sleepwalker' kick starts with the drinking song “Jimmy Tequilla.” Sutherland, with his guitar and slide, sings about the kind of guy everyone knows and shakes their head about. After the second chorus, the conclusion of song is told from Jimmy Tequilla’s perspective: "You see, I can’t love nobody / as much as I love to hate me / She is like a deep dark well / A better reflection of myself/ That’s enough to dull the pain." In that moment, the song's protaganist becomes relatable as we realize that there’s a little bit of Jimmy in each of us.